FILM MARKETING
The Cutlass brought home a variety of awards for its social campaign, art direction and film trailers.
PROJECT
THE CUTLASS
CLIENT
Blue Basin Films
STUDIO
Zaftik Studios
CATEGORY
Entertainment Marketing, Film Trailers, Social Media
ROLE
Creative / Art Direction
Producer
Lead Editor
ABOUT THIS PROJECT
I helped bring this intense international drama from obscurity to being one of most watched films to ever hail from the Caribbean.
Our award-winning campaign grew a social media following from ZERO into the tens of thousands over a few short months with the use of stunning cinemagraphs, bts featurettes, film trailers and promotion.
(key art, copy writing, CTAs, film trailer, cinemagraphs, featurettes, social media, digital content)
TELEVISION MARKETING
Metric Revolution was an ambitious, first-of-its-kind program for ESPN.
PROJECT
Metric Revolution
CLIENT
ESPN
STUDIO
M3Pro
CATEGORY
Broadcast, Print, Social Media
ROLE
Creative / Art Director
Producer
Lead Editor
ABOUT THIS PROJECT
For Metric Revolution we built a brand from ground up to promote this first-of-its-kind program for ESPN and live events around the country.
The 360 campaign included designing national print ads, producing video content for a variety of mini-sites, collateral for live-events, a bus wrap and social media.
We blended live-events with on-location shoots in Las Vegas. A location like that needed larger than life assets, like 20ft banners draping down Freemont Street. The highlight was video for the Freemont Experience, the largest video screen on the planet. The program stretched 6 city blocks and left bystanders in awe!
With this program we were early adopters of social media (2006) and engaged the market with authority, garnering millions of YouTube views, and an enormous MySpace following.
(copy and script writing, key art, opening title sequence, show graphics package, print campaign, social media content, live-events)
PROMOS AND SIZZLES
My blend of extensive advertising experience and background in entertainment provide me with a unique skill-set for producing entertainment marketing video. From the sizzles that get shows created and garner advertisers to the promos that draw in audiences I love creating promotions that drive results.
PROJECTS
Various including the awarding launch of History's Battle360, marketing sizzles for Discovery and NBCU, episodics for American Chopper, Jerry Springer and Merv Griffin's Crosswords
NETWORKS
NBC Universal
History
Discovery
ESPN
EPIX
STUDIOS / AGENCIES
2CMedia
Zaftik Studios
455 Films
CATEGORY
Entertainment Marketing, Promos, Sizzle Reels
ROLES
Producer / Editor
Copywriter
Art Director
LIVE EVENTS
I was super excited to have a small role in helping Detective Pikachu make a surprise appearance at Cinemacon 2019 to promote his first live-action film.
PROJECTS
Detective Pikachu Hologram - Cinemacon 2019
NETWORK
Warner Bros.
STUDIOS
Digital Domain
CATEGORY
New Media, Entertainment Marketing
ROLE
Editor