FILM MARKETING
The Cutlass brought home a variety of awards for its social campaign, art direction and film trailers.
PROJECT
THE CUTLASS
CLIENT
Blue Basin Films
STUDIO
Zaftik Studios
CATEGORY
Entertainment Marketing, Film Trailers, Social Media
ROLE
Creative / Art Direction
Producer
Lead Editor
ABOUT THIS PROJECT
I helped bring this intense international drama from obscurity to being one of most watched films to ever hail from the Caribbean.
Our award-winning campaign grew a social media following from ZERO into the tens of thousands over a few short months. Engaging posts featured stunning cinemagraphs, bts featurettes, film trailers and promos.
(key art, copy writing, CTAs, film trailer, cinemagraphs, featurettes, social media, digital content)
TELEVISION MARKETING
PROJECT
Metric Revolution
CLIENT
ESPN
STUDIO
M3Pro
CATEGORY
Broadcast, Print, Social Media
ROLE
Creative / Art Director
Producer
Lead Editor
ABOUT THIS PROJECT
For Metric Revolution we built a brand from the ground up to produce and promote this first-of-its-kind program for ESPN. This show combined custom motorcycles with reality-tv and competition. Producing and Directing it was one of the most amazing chapters of my career.
Highlights from this project are almost too numerous to mention. From a fully sponsored national tour bus with live events that blended production with marketing to TAKING OVER Freemont Street with a live-taping of the finale in Las Vegas everything was highly ambitious and over-the-top.
In addition to the producing the show itself, the 360 marketing campaign included designing national print ads, collateral for live-events, producing video content for a variety of mini-sites, a bus wrap and social media.
We blended live-events with on-location shoots across the country, with an over-the-top finale on Freemont St. in Las Vegas. A location like that needed larger than life assets, including over $2 million dollars worth of custom motorcycles, dozens of 20ft banners draping down from the canopies, and video for the largest screen on the planet. We produced and epic promo / trailer custom tailored for the Freemont Experience, a canopy led screen that stretches 6 city blocks. Tens of thousands of bystanders in were in awe!
With this program we were also early adopters of social media (2006) and engaged the market with authority by garnering millions of YouTube views, and an enormous MySpace following.
(copy and script writing, key art, opening title sequence, video production, show graphics package, print campaign, social media content, live-events)
Taking over Freemont Street with more than $2 million of custom motorcycles, and our thunderous trailer playing on the planet's largest video screen.
We blended production and marketing by seamlessly embedding sponsors like Progressive into the show and hosting live-events in the hometowns of all the builders.
PROMOS AND SIZZLES
PROJECTS
Various including the awarding launch of History's Battle360, marketing sizzles for Discovery and NBCU, episodics for American Chopper, Jerry Springer and Merv Griffin's Crosswords
NETWORKS
NBC Universal
History
Discovery
ESPN
EPIX
STUDIOS / AGENCIES
2CMedia
Zaftik Studios
455 Films
CATEGORY
Entertainment Marketing, Promos, Sizzle Reels
ROLES
Producer / Editor
Copywriter
Art Director
This sneak peak launched the Battle 360 on History. In addition to the campaign winning a Promax, the NY Times featured an article about the program's unique marketing and advertising strategies.
LIVE EVENTS
PROJECTS
Detective Pikachu Hologram - Cinemacon 2019
NETWORK
Warner Bros.
STUDIOS
Digital Domain
CATEGORY
New Media, Entertainment Marketing
ROLE
Editor
I was super excited to have a small role in helping Detective Pikachu make a surprise appearance at Cinemacon 2019 to promote his first live-action film.